Visually, how can you tell a coke from a pepsi or mcdonalds from burger king? Those golden arches, the logo on the computer, the phone or tablet you're using right now; your logo matters! If you don't do anything else, I encourage you to invest in a logo that you are proud to use when representing your products or service.
My voice is never to judge or point out what's good or what's bad. My goal is you and helping you understand your web presences is more than a website. Many of the people I work with don't care about their logo and I want to do everything I can to change that frame of mind. You work hard to create those products and services...why wouldn't you want a logo to represent the amazing things you create?
Logos cover many categories but here are just a few:
Recognition: Help loyal customers find you in a crowd of others. How do you become one of the leaders in your industry if no one can identify you?
Legitimacy: Again, if I handed you a red can and said it's coke; would you believe me or maybe this one, would you put your money in a bank with no logo?
Ownership: This is yours and you both claim it and stand behind it with pride and if you don't, why would a customer!
Quality: How many items without a recognizable logo do you see as quality products or services? Your favorite things, shoes, clothes, groicery items; think about the logo associated with that item and would you trust the same item if it didn't have a logo.
Again, these are just a few simple reasons to get you started thinking about the logo you want to represent your hard work. Don't settle for something someone created in MS Word or Paint, invest in a logo you want to represent you. There are many free services on the market that let you use some clip art and a pool of fonts, I hope you will want more for your buisness but again, I encourage you to start somewhere.
